Agrimoney.com's parent company, Briefing Media, has announced
a significant strategic investment and partnership with US-based Urner Barry
Urner Barry is a 160-year old business information and
price-reporting agency specialising in the protein markets. Its market-leading
digital service COMTELL provides accurate and unbiased price quotes, news and
analysis for the red meat, poultry, egg and seafood markets.
Urner Barry is based in New Jersey, and the deal announced
today forms an alliance between two very complementary businesses.
The combination of Briefing Media's agribusiness analyst,
sales and marketing operations across Europe with Urner Barry's similar
strength in the Americas creates a powerful global platform for the combined
Rory Brown, Briefing Media Co-founder, said: "We are
excited about working with the Urner Barry team to further develop our pricing
and analysis service across the globe and provide even better business-critical
information to our customers."
Commenting on the deal Briefing Media's chief executive,
Neil Thackray said: "We have been great admirers of Urner Barry and the work
that Paul and Rick Brown and Mike O'Shaughnessy have done.
"We are very excited about the prospects of working with
them and their team to create a great future for our two businesses together. "
Urner Barry's President, Paul Brown Jr added: "Briefing
Media is a natural partner for Urner Barry as we share the same passion to
provide timely accurate and unbiased information with integrity to the
"The relationship with Briefing Media enables Urner Barry to
innovate and provide new tools which help our clients make better, more
"The investment will allow our highly experienced staff to
increase our breadth of market coverage by leveraging the global reach of our