Richardson International enhanced its claims as a global operator, unveiling offices in Europe and Singapore, even as US rival Archer Daniels Midland looked set to stick near home for the location of its global headquarters.
Canada-based Richardson said it was setting up offices in the Swiss city of Geneva and in Singapore in a drive to "establish a permanent presence for the group in key international markets to be closer to our evolving customer base".
"We are always looking for opportunities to expand our business and cultivate new relationships with buyers around the world," said Brent Watchorn, the crop trading group's executive vice-president, marketing.
The two new offices "will ultimately help us to bring more Canadian products to markets around the world".
The openings are the latest sign of a Richardson expansion drive which was supercharged by the acquisition last year of more than Can$900m of assets - including 19 elevators, and a terminal at the Canadian port of Thunder Bay– on the break-up of rival Viterra, following its acquisition by Glencore.
Richardson - whose development drive has been catalysed by the deregulation of Canada's grain trading industry with the ending of the Canadian Wheat Board monopoly - is also investing Can$120m to upgrade its Vancouver port facilities.
However, the group's claim to international status has been somewhat tenuous, resting on a handful of sites in the US and a Hong Kong marketing operation opened three years ago.
The Singapore and Geneva offices "will enhance Richardson's ability to service new and existing customers in overseas markets", the group said.
'Mindful of our costs'
Separately, ADM, which has boosted its own credentials as a global forecast by buying Australia's GrainCorp, and employs roughly half its 30,000 staff abroad, signalled that it was looking domestically for a newly-announced global headquarters - and likely in its native Illinois.
Ray Young, the agribusiness company's chief financial officer, told lawmakers that it wished to local the head office in Chicago, some three hours from its existing base in Decatur, but was seeking an income tax incentive that would save it about $1.2m a year for the next 15 to 20 years.
"We have to be mindful of our costs. This has been a very, very cost conscious company," Mr Young told a hearing in Chicago.
ADM, which has a stockmarket value of some $24bn, is also being wooed by St Louis, the home of seed giant Monsanto, Minneapolis, from where its Benson Quinn Commodities broking arm operates, and Indianapolis.
The group, which expects to create about 100 jobs at its headquarters, has said that it is seeking a site with good global transport links, and where it can "attract and retain employees with diverse skills".
Richardson's expansion also comes at the start of a 2013-14 season expected to prove a strong one for Canadian crop exports, boosted by ongoing harvests attracting ever-more rave reviews.
For wheat, a number of commentators consider the US Department of Agriculture estimate of a 20.5m-tonne Canadian crop as conservative, with Rabobank on Wednesday forecasting the Canadian wheat crop at just under 34.0m tonnes.
That would top the record 32.1m-tonne crop achieved in 1990.
Statistics Canada will on Friday unveil updated harvests estimates.
The USDA forecasts Canada's wheat exports hitting 20.5m tonnes in 2013-14, lifting the country to third in the world rankings behind the US and the European Union.
Shipments of canola, of which Canada is the top exporter, will rise more than 500,000 tonnes to 7.8m tonnes, on Canadian farm ministry forecasts.